All-day road riders, gran fondo people, and anyone who found Madone/Émonda too low.
IsoSpeed endurance geometry: taller stack, longer wheelbase, and a rear end that takes the sting out of cobbles and chipseal. Still a road bike, not a Checkpoint.
Sportive riders who found Teammachine too low.
BMC endurance road: taller stack, more compliance, all-day. Still Swiss-precise steering compared with some endurance bikes.
Sportive and rough-road riders who found R5/S5 too low.
Cervelo endurance road: taller, more tire room, all-day. It is not a slow bike — it is an R5 that sat up.