Racers on a budget and crit riders who want Tarmac-like stack/reach in aluminum.
Alloy race bike with carbon-adjacent geometry. Stiff, loud, and surprisingly close to Tarmac numbers in recent years. It feels like a crit bike, not an Allez endurance frame.
Aero racers. If you want light and conventional, R5; if you want endurance, Caledonia.
The aero Cervelo: V-stem, deep tubes, and a bike that wants to be ridden fast in a straight line and still corners better than its looks suggest.
Racers who want BMC's classic race fit. Roadmachine if you need stack.
BMC's lightweight race bike: steep, precise, and a WorldTour stack/reach reference. Less aero than Teammachine R / Timemachine.