Riders on used SL6s or comparing a previous Tarmac to SL7/SL8. Check stack/reach — sizes did not stay still.
The 2018–2020 Tarmac: disc-era race geometry before SL7's aero integration. Still a low, racy fit; cockpit is more conventional than SL7/SL8.
Aero racers. If you want light and conventional, R5; if you want endurance, Caledonia.
The aero Cervelo: V-stem, deep tubes, and a bike that wants to be ridden fast in a straight line and still corners better than its looks suggest.
Racers who want BMC's classic race fit. Roadmachine if you need stack.
BMC's lightweight race bike: steep, precise, and a WorldTour stack/reach reference. Less aero than Teammachine R / Timemachine.