Racers and fast club riders who want the modern Tarmac. If you came off an SL7, check that the stack/reach still matches your size.
The current Specialized race bike: lighter than SL7, still aero, and famously 'it just disappears' if the fit is right. Size by stack/reach — the 54/56 split is where a lot of riders hop.
Climbers and riders who bought Trek for weight before the Madone absorbed this brief. Compare stack/reach to the Madone SLR on current years.
The lightweight Trek race bike of the 2010s–early 2020s: rounder tubes than the Madone, a sharp climb, and less aero drama. Later years sit close to Madone numbers.
Racers and fast club riders who want the modern Tarmac. If you came off an SL7, check that the stack/reach still matches your size. The S-Works kit is the halo build — same geometry as the non-S-Works page for this year, different parts.
The current Specialized race bike: lighter than SL7, still aero, and famously 'it just disappears' if the fit is right. Size by stack/reach — the 54/56 split is where a lot of riders hop.