Brands / Boardman

Boardman

Chris Boardman is real, the Hour Record, the Olympics, all of that. Boardman Bikes started as his name on a brand, and then Halfords bought it, which is the part a lot of write-ups skip. It's a shop-owned brand now, sitting in the same family as Carrera. The man is from the Wirral, and the bikes are a retailer project that still uses his name.