Racers and fit riders who want Giant's race geometry without Propel's deep tubes.
Giant's lightweight race bike: compact sloping top tube, sharp steering, and a fit that has been a stack/reach reference for a long time. Less aero drama than Propel.
Gravel racers. Caledonia if you want road endurance with some dirt; Aspero-5 if you want the aero gravel version.
Gravel-race Cervelo. Trail mixer, low and fast, built for events rather than touring. Aspero-5 adds aero.
Racers who want BMC's classic race fit. Roadmachine if you need stack.
BMC's lightweight race bike: steep, precise, and a WorldTour stack/reach reference. Less aero than Teammachine R / Timemachine.