Climbers and riders who bought Trek for weight before the Madone absorbed this brief. Compare stack/reach to the Madone SLR on current years.
The lightweight Trek race bike of the 2010s–early 2020s: rounder tubes than the Madone, a sharp climb, and less aero drama. Later years sit close to Madone numbers.
Racers who want the Ineos/Dogma brief. F7 is the more attainable geometry cousin; Dogma X if you want endurance.
The halo Pinarello race bike: asymmetric stays, Italian race fit, and a size run in millimetres (430–595) that does not map 1:1 to S/M/L. It steers like a race bike that wants a skilled rider.
Adventure and all-road riders who want more stability than the Grail race bike.
Slacker and more stable than the Grail, with room for bigger tires. Planted on rough doubletrack and less nervous at bikepacking pace.