Racers who want a boutique aero-light bike. O2 VAM is the climbing sibling; LS is gravel.
Factor's aero-all-rounder: light enough to climb, aero enough to race, and a stiff, precise race bike that reviewers keep measuring against the Tarmac SL8.
Aero racers. If you want light and conventional, R5; if you want endurance, Caledonia.
The aero Cervelo: V-stem, deep tubes, and a bike that wants to be ridden fast in a straight line and still corners better than its looks suggest.
Racers who want BMC's classic race fit. Roadmachine if you need stack.
BMC's lightweight race bike: steep, precise, and a WorldTour stack/reach reference. Less aero than Teammachine R / Timemachine.
Fast road riders who want Orbea aero. Orca if you care more about weight.
Aero Orbea race bike. Deeper tubes than Orca, same size run so many riders can twin the two on stack/reach.